FULL GUIDE: promote your TikTok account.

Now that you have a plan, it’s time to create. Optimize your video by shooting short (think around 30 seconds!), vertical, full-screen, high-resolution videos in the app with sound. TikTok has plenty of tools to get all of this done in a snap.

Promote lets you turn any of your TikTok videos into an ad directly within the app.  Reach new TikTokers, build a following, and drive traffic to your website.

How to access the Promote feature:
There are a few ways to access the Promote feature: either use your video settings or use Business suite or Creator tools.

Use your video settings:
1. Choose the video you want to promote. Pick one of your most popular videos to reach more TikTokers.
2. Tap “…” to access Video Settings and tap Promote.

Use Business Suite or Creator Tools:
1. Tap the three-line icon in the top right corner of your profile page and go to Settings and Privacy.
2. Tap Creator tools or tap Business suite (if you have a business account).
3. Tap Promote.
4. Choose the video you want to promote under Your public videos.

Once you’ve chosen the video, continue building your campaign by picking a goal. You can choose:

More video views to reach new TikTokers.
More website visits to drive traffic to your website.
More followers to build your TikTok following.

Next, choose the audience you want to reach, your budget, and how long you want to promote your video. Now you’re done! Your video will be submitted for approval, and you’ll be notified when your video is successfully promoted.

Check-in on your video performance and get insights on the number of video views, likes, comments, shares, website link visits, and the demographics of the TikTokers you’ve reached on the Analytics page.

Boost your sales and try out TikTok’s newest easy-to-use ad feature, on one of your videos today!