YouTube Engagement Rate Calculator

Enter the views, likes and comments of a YouTube video to get its engagement rate and see how it compares. Free, no login.

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No account password required. Your account should be public.

How to calculate YouTube engagement rate

YouTube engagement rate compares the people who reacted to a video with everyone who watched it:

ER = (likes + comments) ÷ views × 100%

The views, likes and comments are under the video; for your own videos YouTube Studio shows them too. For a channel average, add up the numbers of the latest videos.

Why engagement rate matters

YouTube recommends videos that keep people watching and get them to react. Likes and comments are a public sign that a video is worth the time, both for the algorithm and for new viewers deciding what to click. Sponsors also look at engagement to judge how loyal a channel’s audience is.

What is a good engagement rate on YouTube?

  • Below 2% — low.
  • 2–4% — average.
  • 4–6% — good.
  • Above 6% — excellent.

Shorts often have a different rate from long videos, so compare them separately.

These ranges are the ones most often quoted; the real average depends on the niche, the account’s size and the type of content. Compare an account with similar ones, and with its own results over time.

How to improve your YouTube engagement

  • Ask for the like and comment at a natural moment, not only at the end.
  • Pin a question in the comments to start the conversation.
  • Reply to early comments: it brings people back to the video.
  • Work on the first 30 seconds — viewers who stay are the ones who react.
  • Help a new video start. Early views, likes and comments give it social proof.

Frequently asked questions

How is YouTube engagement rate calculated?

Likes plus comments, divided by views, times 100.

What is a good engagement rate on YouTube?

About 2–4% is average, 4–6% is good and above 6% is excellent.

Should I count Shorts separately?

Yes. Shorts are watched and liked differently from long videos, so their rates are best compared with other Shorts.

Where do I find the numbers?

Under the video, or in YouTube Studio for your own channel.